Consumer & Market Insights Leader | Voice of the Customer & Innovation Strategy Expert | Global Research, Segmentation & Insight-Driven Growth

EXPERT ID: 1621

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Consumer & Market Insights Leader | Voice of the Customer & Innovation Strategy Expert | Global Research, Segmentation & Insight-Driven Growth

Overview

Background includes leading enterprise-wide insights functions and advising organizations on strategic research design and execution. Recognized for building internal research systems that improve speed, quality, and cost efficiency while expanding organizational access to insights. Known for synthesizing diverse data sources into clear strategic direction that supports innovation, growth, and brand strength.

Short Bio

Experienced consumer and market insights executive with a track record of leading global research, innovation, and Voice of the Customer programs across Fortune 100 companies, education organizations, and consulting environments. Known for building and in-housing scalable insights systems that improve speed, data quality, and cost efficiency while expanding access to learning across enterprises. Recognized as a trusted strategic partner to senior leadership, translating complex qualitative and quantitative data into clear, actionable direction that drives growth, brand strength, and customer-centric decision-making.

What I Bring

Enterprise-wide insights leadership and team development
Design and implementation of scalable Voice of the Customer systems
Deep expertise in qualitative and quantitative research methodologies
Proven ability to translate data into actionable strategy
Strong track record of cost savings through in-housing research capabilities

Key Technologies & Product Expertise

Qualtrics survey platforms
SPSS and data mart development
Microsoft Office and Excel-based analytics
Brand and reputation tracking systems
Innovation and concept testing frameworks
Social media and influencer research tools

Titles Held

Freelance Insights Consultant
Senior Director, Consumer & Market Insights, DeVry Education Group
Innovation Insights Leader, Alberto Culver USA
Director, Global Consumer & Business Insights, McDonald’s Corporation
Director, Client Service, Information Resources, Inc.
Assistant Brand Manager / Brand Assistant, Procter & Gamble
Twix Summer Intern, Brand Management, M&M Mars
Product Supervisor / Production Scheduler / Distribution Planner, General Mills, Inc.

Career Highlights

Built enterprise-wide Voice of the Customer programs saving $300K+ annually
Led multi-country segmentation, ethnography, and cultural studies for global brands
Delivered innovation concepts with $100MM+ forecasts, including top historical launches
In-housed research and social media analytics functions generating significant cost savings
Frequent industry speaker on insights transformation and storytelling

Education & Professional Certifications

M.B.A., Marketing/Research, The Wharton School, University of Pennsylvania
Bachelor of Science, Marketing, Operations & Logistics, The Ohio State University, Summa Cum Laude

Languages

English- Native

Impact

Drove insight-led innovation and brand strategy for global Fortune 100 organizations
Transformed research operations through in-housing, automation, and system design
Influenced executive decision-making with clear, actionable consumer insights

30

Years of Experience