CPG Growth & Turnaround Leader | Former Unilever VP & GM | Brand Innovation, Portfolio Strategy & Private Equity Advisory

EXPERT ID: 1555

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CPG Growth & Turnaround Leader | Former Unilever VP & GM | Brand Innovation, Portfolio Strategy & Private Equity Advisory | Driving Profitable Scale

Overview

Senior general management and marketing executive with deep expertise building and transforming consumer brands at global scale. Career includes executive leadership of multi-billion-dollar CPG businesses, delivery of breakthrough innovations, and achievement of category-leading market positions. Current work focuses on advising management teams and investors on growth acceleration, turnaround execution, and portfolio strategy while contributing to higher education through teaching and faculty leadership.

Short Bio

Former Unilever vice president and general manager and founder of a CPG-focused consulting firm. Recognized for driving profitable growth, launching iconic brands, and delivering successful turnarounds for operating companies and private equity investors.

What I Bring

Executive leadership of multi-billion-dollar CPG businesses with sustained revenue and profit growth
Proven ability to launch and scale breakthrough consumer brands and innovations
Turnaround expertise delivering measurable profit, cost, and growth impact
Deep understanding of portfolio strategy, pricing, and SKU optimization
Trusted advisor to private equity and investment firms on value creation
Strong people leadership, coaching, and talent development capabilities
Ability to bridge strategy and execution across marketing, operations, and finance

Key Technologies & Product Expertise

Global CPG brand platforms and portfolios
New product innovation and commercialization
Category management and growth model design
Pricing architecture and revenue management
SKU rationalization and assortment optimization
Supply chain restructuring and cost optimization
E-commerce and digital business models
Private label and branded goods strategy

Titles Held

President, Management and Marketing Solutions, 2008-Present
Team Lead & Adjunct Instructor (Part-Time), Southern New Hampshire University, 2022-Present
Vice President & General Manager, Unilever NA, 2001-2008
Vice President & General Manager, Unilever NA (Lipton Foods), 1997-2000
Progressive Marketing & General Management Roles, Unilever and Coca-Cola, 1975-1997

Career Highlights

Led $2.4B business unit with 2,400 employees; member of executive leadership team overseeing $9.8B in sales
Delivered 6% revenue CAGR and 15% profit CAGR through innovation, margin expansion, and share growth
Launched breakthrough products generating $400MM in combined sales across multiple iconic brands
Elevated Hellmann’s to #1 position in mayonnaise with 42% market share
Helped Pepsi Lipton Partnership achieve #1 RTD tea position with 27% market share
Achieved $58M annualized savings through supply chain restructuring and portfolio optimization
Delivered multiple consulting turnarounds generating eight-figure profit, revenue, and cost improvements

Education & Professional Certifications

MBA, Wayne State University, Detroit, MI, 1976
BA, Marketing, Michigan State University, East Lansing, MI, 1974

Languages

English- Native

Impact

Built, led, and transformed multi-billion-dollar CPG businesses, delivering sustained top-line growth, double-digit profit expansion, and category-leading market positions.
Generated hundreds of millions in enterprise value through breakthrough innovation, portfolio transformation, pricing strategy, and disciplined cost reduction.
Delivered successful turnarounds for operating companies and private equity investors, producing measurable profit, revenue, and cash-flow impact.
Launched and scaled iconic consumer brands that reshaped categories and achieved market leadership.
Developed leaders and organizations through executive coaching, teaching, and faculty leadership, strengthening long-term capability and performance.

45

Years of Experience