Consumer Insights & Innovation Leader | Market Research, Growth Strategy & Whitespace Identification Expert | Driving Clarity, Confidence & Opportunity Creation

EXPERT ID: 1444

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Consumer Insights & Innovation Leader | Market Research, Growth Strategy & Whitespace Identification Expert | Driving Clarity, Confidence & Opportunity Creation

Overview

An insights and innovation consultant with deep experience helping organizations navigate complexity and identify high-potential strategic opportunities. Work focuses on building clarity at the earliest stages of innovation by synthesizing data, uncovering growth territories, and aligning teams around where to play and how to win choices. Engagements span Fortune 500 companies and emerging brands seeking to accelerate pipeline development and strengthen consumer understanding. Expertise includes custom qualitative research, quantitative validation, and secondary assessments to inform confident, decision-ready strategies.

Short Bio

Insights consultant specializing in consumer understanding, market opportunity identification, and innovation strategy. Known for distilling complex information into actionable direction that drives growth. Brings extensive experience across consumer products, health & beauty, and emerging market categories.

What I Bring

Strong ability to turn complexity and ambiguity into clear strategic choices
Deep experience across qualitative, quantitative, and desk research methods
Expertise identifying whitespace and framing new market opportunities
Proven capability building consumer-driven innovation pipelines
Ability to synthesize across sources to create compelling, decision-ready stories
Broad cross-industry experience with a focus on global consumer products
Strength in translating business questions into right-sized learning plans

Key Technologies & Product Expertise

Consumer research methodologies (qualitative, quantitative, co-creation)
Segmentation, ethnography, landscape assessment
Jobs-to-be-done frameworks
Concept development and testing
Front-end innovation pipelines
Market and secondary research tools
Brand and communication strategy
Consumer products, beauty, healthcare services, and durable goods categories

Titles Held

Owner, Consulting Company (July 2014 – Present)
Senior Manager, Consumer & Market Knowledge, Global New Business Creation, Procter & Gamble (October 2012 – June 2014)
Senior Manager, Consumer & Market Knowledge, Corporate New Business Development (FutureWorks), Procter & Gamble (November 2008 – September 2012)
Senior Manager, Consumer & Market Knowledge, Global Shave Care, Procter & Gamble (January 2007 – October 2008)
Senior Manager, Consumer & Market Knowledge, Global Skin Care, Procter & Gamble (July 2004 – December 2006)
Manager, Consumer & Market Knowledge, NA Hair Care, Procter & Gamble (June 2000 – June 2004)

Career Highlights

Led consumer and market strategy for multi-billion-dollar innovation opportunities across global categories
Identified whitespace opportunities worth billions in global beauty and skincare markets
Built new analytic capabilities enabling discontinuous innovation idea identification
Created unified health care consumer segmentation supporting long-term corporate growth goals
Delivered breakthrough risk-adjusted qualification processes saving significant research investment
Led global idea generation, screening, and strategic pipeline planning across major brands
Guided early-stage innovation programs for both product and service models
Developed major consumer strategies influencing corporate direction across multiple categories

Education & Professional Certifications

Bachelor of Science (BS), Mass Communication, Miami University (1996–2000)
Insights for Innovation (IDEO U)
Emergency Medical Technician, Basic
Innovation Design

Impact

Shaped growth strategies for global brands by delivering high-value consumer insights and opportunity identification
Enabled organizations to enter new categories, build billion-dollar platforms, and optimize innovation pipelines
Strengthened early-stage innovation capabilities through new analytic tools and research frameworks
Guided cross-functional teams in the creation of new services, product pipelines, and market strategies
Delivered research excellence that improved decision quality, accelerated innovation, and reduced spend

25

Years of Experience

5

Papers Published