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Brand & Digital Commerce Executive | CPG Growth, Omnichannel Strategy & Innovation Leader | Driving eComm Acceleration, Margin Expansion & Portfolio Transformation

Overview

A strategic and execution-focused brand and digital commerce leader with deep experience driving growth, innovation, and digital acceleration across major consumer brands. Recognized for shaping category-defining strategies, delivering scalable omnichannel frameworks, and improving conversion through data-driven digital enhancements. Background spans CPG brand leadership, retail marketing innovation, financial-services digital strategy, and enterprise transformation. Brings a strong ability to integrate consumer insights, commercial planning, and digital activation to unlock sustained portfolio performance.

Short Bio

A seasoned CPG and digital commerce executive with a history of leading billion-dollar brands, delivering double-digit eCommerce growth, and building innovation and transformation capabilities across large organizations. Adept at bridging brand strategy with digital execution to accelerate performance and unlock margin and growth.

What I Bring

  • Leadership of billion-dollar brand portfolios and large-scale P&Ls

  • Expertise in omnichannel growth, digital commerce, and commercial strategy

  • Proven ability to improve digital conversion and deliver sustained eCommerce acceleration

  • Strength in building innovation roadmaps and future-of-category strategies

  • Strong capability in portfolio optimization, SKU simplification, and margin enhancement

  • Cross-functional leadership across R&D, Sales, Finance, Supply Chain, and Digital

  • Experience running PMO, transformation initiatives, and capability-building programs

  • Ability to modernize marketing workflows using agile, OKRs, and design thinking

Key Technologies & Product Expertise

  • Tide, Mr. Clean, Swiffer, Dawn, Cascade, Febreze, and other Home Care brands

  • Omnichannel retail marketing systems

  • SEO, PDP optimization, retail media, digital analytics

  • CRM platforms, UX optimization, digital engagement tools

  • Payment systems, EFT, enterprise onboarding systems

Titles Held

  • Brand Director – Tide Evo, Procter & Gamble (2019–2025)

  • Brand Director – Mr. Clean, Procter & Gamble (2019–2025)

  • Digital Commerce Director – NA Home Care, Procter & Gamble (2019–2025)

  • Marketing Innovation Lead, The Kroger Co. (2007–2019)

  • Head of Digital – Kroger Personal Finance, The Kroger Co. (2007–2019)

  • Department Head – Change Management (PMO), The Kroger Co. (2007–2019)

  • Business Development Manager, The Kroger Co. (2007–2019)

  • Executive Systems Consultant, Fifth Third Bank (2000–2007)

Career Highlights

  • Directed the $1B+ Tide Evo portfolio, defining long-term innovation and category strategy

  • Owned the $500M Mr. Clean portfolio, delivering growth, margin improvement, and brand revitalization

  • Achieved double-digit eCommerce growth across an $8B Home Care portfolio

  • Improved digital conversion by 25% via SEO, PDP upgrades, and retail media enhancements

  • Built omnichannel playbooks and a digital integration model adopted across the Home Care sector

  • Led enterprise marketing innovation roadmap at a major national retailer

  • Modernized marketing capability using agile, OKRs, design thinking, and new digital tools

  • Guided transformation initiatives through PMO leadership to increase organizational agility

  • Implemented enterprise EFT/payment solutions migrating 100M+ annual transactions

  • Built and led systems consulting team improving implementation speed and quality

Education & Professional Certifications

  • MBA – Indiana University, Kelley School of Business

  • BS, Marketing; Minor in Spanish – Xavier University

Languages

English- Native
Spanish- Minor

Impact

  • Drove transformative brand and digital acceleration across billion-dollar CPG portfolios, delivering sustained top-line growth, category expansion, and measurable margin gains through disciplined strategy, innovation, and omnichannel excellence.

  • Engineered double-digit eCommerce growth for an $8B Home Care portfolio by deploying high-impact digital frameworks that strengthened conversion, optimized retail media performance, and elevated omnichannel execution across major retailers.

  • Built and operationalized enterprise innovation, digital commerce, and marketing capability systems—modernizing workflows through agile, OKRs, and design-thinking approaches that materially improved speed, alignment, and commercial effectiveness.

  • Led cross-functional organizations to define next-generation category strategies and deliver scalable innovation platforms for iconic brands, shaping portfolio trajectories and accelerating long-term value creation across CPG, retail, and digital ecosystems.

Experience

20

Years of Experience

Fields of Expertise