Seasoned CPG innovation leader with deep experience connecting consumer desires, market dynamics, and technical capability to drive breakthrough product development. Work spans the creation of growth-driving propositions, definition of innovation strategies, and revitalization of mature or declining businesses through consumer-led insights. Adept at synthesizing research, translating insights into technical opportunities, and guiding teams through complex front-end innovation challenges. Background includes leadership on several iconic global brands and decades of mentorship to technical and commercial professionals.

CPG innovation strategist and longtime research fellow known for building category-defining products through consumer insight and technical integration. Experienced in driving brand turnarounds, uncovering unmet needs, and shaping winning propositions for major household and personal care brands. Recognized for leadership, mentoring, and capability building across global organizations.

• Ability to define winning innovation strategies rooted in market and consumer understanding

• Expertise translating consumer motivations into actionable technical opportunities

• Track record of delivering growth for global CPG brands across multiple decades

• Strong capability in quantitative and qualitative consumer research methods

• Skilled at leading, mentoring, and training cross-functional teams

• Proven success presenting insights and strategies to technical and business executives

• Ability to develop compelling product propositions with distinctive consumer benefits

• Experience revitalizing mature categories and scaling new businesses globally

• Consumer research methodologies: qualitative discovery, quantitative design, modeling

• Mathematical modeling of consumer and technical datasets

• CPG product development approaches for paper products and feminine protection

• Market insight frameworks for innovation strategy

• Technical–consumer integration processes for early-stage innovation

Research Fellow, Victor Mills Society, The Procter & Gamble Company, Sep 1978 – Jun 2019

• Drove the Always brand from its early launch phase to a multi-billion-dollar global business through foundational consumer and technical insights.

• Key contributor to European business establishment, U.S. revitalization, and China turnaround for feminine protection brands during the 1990s through mid-2010s.

• Developed innovations for Puffs, Charmin, and Bounty that supported business growth in the 1980s.

• Recognized as a long-standing innovation leader within Procter & Gamble’s elite Victor Mills Society.

• Trained and mentored teams across consumer research, innovation strategy, and technical integration disciplines.

B.S./M.S. Mechanical Engineering, The Ohio State University

• Drove transformational growth for major global CPG brands by defining innovation strategies rooted in deep consumer insight, technical rigor, and market foresight.

• Built foundational consumer–technical principles that scaled the Always brand from start-up to a multi-billion-dollar global business, shaping category standards for decades.

• Reinvigorated mature markets across the U.S., Europe, and China through insight-driven product propositions that redefined consumer expectations and restored brand momentum.

• Elevated organizational capability by training and mentoring cross-functional teams in advanced consumer research, insight translation, and innovation modeling.

• Advanced P&G’s legacy of category leadership through sustained delivery of business-building innovations across feminine protection, paper products, and household categories.